Lot’s of rumours and a brand new Logo for Nexo Surfboards…
There have been rumours lately spread over Europe concerning our factory and or the brand Nexo is closing. While it is true that we have passed hard times over the last year, it is not true that we are dead. We just launched our new logo after 11 years with a new fresh look for our brand to show you just the opposite!
What still is true is that manufacturing high quality boards in Europe is getting less and less profitable. The costs are high and the competitors importing cheap boards made in China, Taiwan, Thailand & Co are growing, selling boards varying from cheap to expensive independent from their production costs just depending on the brand’s sticker.
We of course would like to encourage every surfer to support their local shapers and brands and give importance on the value that has producing in Europe and not outsourcing to cheap 2nd and 3rd world countries. This is the only sustainable way to secure jobs, a healthy economy and avoid exploiting poor workers in questionable conditions…
Nexo is proud to still declare MADE IN EUROPE and USA!
World Surf League (WSL) Designer and Nexo Teamrider Manu Vazquez realised the re-design of our brand logo.
We love it and hope you like it too! Keen on your feedback!
Young gun Jorge Gonzalez ripping the new brand logo // Photo: Jvilca